Portrait of Jon Ferry.

Growing up in the 80s watching The Computer Chronicles, The Joy of Painting, and Sesame Street, it’s no surprise I became a designer and engineer who loves working with diverse teams to create elegant solutions to complex problems.

I am currently a Principal UX Architect at Cox Automotive where I lead a talented team growing design systems and improving product design efficiency for brands including Autotrader, Kelley Blue Book, and, among others.

Prior to my current role, I helped found and grow the UX team, a multi-disciplinary team of designers, researchers, and analysts. As a UX Architect on the team, I applied design and research methods to understand consumer behavior, identify opportunities, and guide solution design for consumer facing products used by 4.5 million people daily.


  • Be optimistic

    Approach challenges as opportunities to learn and grow. A positive mindset + hard work + discipline is a recipe to overcome any obstacle.
  • Sweat the details

    Remarkable moments are made by pushing beyond what’s been done before. Take pride in the craft. Ensure every decision is made with thought and intention.
  • Learn from data

    Use research methods to understand people holistically (attitudes and behaviors). Don’t let data drive decisions, let it inform decisions.
  • Be respectful

    Product development is a team sport. Collaborate early and often. Be open, honest, and direct with feedback. Always give others the benefit of the doubt.
  • Have fun

    Happier people make happier products.


Projects & Publications


Bachelor of Science in Software Engineering
Rochester Institute of Technology, 2004